Hypem

This week, I decided to write about a website that I love to use and one that happens to be a powerful medium. It is called the hype machine, also known as hypem.com. It is a music blogging site that gives you exclusive music  from bloggers. The entire site is based off of a model called crowdsourcing, which relies on user generated content to run. None of the songs are posted by hypem administrators, truly making it a site of the people. Users are encouraged to make an account and begin posting links to their favorite new music. The great thing about the site is that the music genres range from hip hop, to alternative, and even a large selection of electronic music. Crowdsourcing is an interesting medium through which companies achieve a model that is totally manipulated by the community that uses it. Wikipedia is another example of a website that uses crowdsourcing as its core model.  This way, the messages that are encoded in the website are so varied, that virtually any user has something that suits their preferences. Therefore, there is an endless possibility of ways in which the content can be interacted with. It is definitely a cool medium because it requires you to participate in the medium interpretation process.


www.hypem.com